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Australia Media And Entertainment Market Size, Growth & Trends 2025-2034

Michel September 25, 2025

The Australian media and entertainment market has evolved significantly over the past few decades, driven by changing consumer preferences, technological advancements, and new distribution platforms. The market encompasses a wide range of sectors, including television, radio, digital media, print media, movies, music, and online streaming services. The rise of digital media, streaming platforms, and the increasing consumption of on-demand content have played a significant role in reshaping the industry.

Australia’s media and entertainment landscape is diverse, with a mix of traditional media outlets and modern digital platforms. The emergence of over-the-top (OTT) services, subscription-based video-on-demand (SVOD) platforms, and social media has transformed the way Australians consume content, offering consumers more choice and convenience than ever before. With a growing appetite for digital content, coupled with the ongoing development of immersive technologies like augmented reality (AR) and virtual reality (VR), the Australian media and entertainment industry is poised for continued growth.

Australia Media and Entertainment Market Size

In 2024, the Australian media and entertainment market is estimated to reach USD 37.90 Billion. This market size reflects the diverse media consumption habits of Australians, who are increasingly turning to digital platforms for their entertainment needs. The market includes a variety of sectors, from traditional broadcasting and print media to rapidly growing digital segments like online streaming services, e-sports, and video games.

The market’s growth is being fueled by the rising demand for on-demand content, the growing popularity of streaming services, and the increasing use of mobile devices for content consumption. The global expansion of digital platforms and increased access to high-speed internet are also contributing to the continued growth of the media and entertainment market in Australia.

The Australian media and entertainment market is projected to grow at a compound annual growth rate (CAGR) of 4.60% between 2025 and 2034, reaching an estimated USD 59.42 Billion by 2034. This steady growth reflects the evolving dynamics of content consumption and the increasing investment in digital media and entertainment channels.

Australia Media and Entertainment Market Trends

  1. Shift to Digital and On-Demand Content: One of the most significant trends in the Australian media and entertainment market is the growing preference for digital content over traditional media. With the widespread adoption of streaming platforms like Netflix, Stan, Disney+, and Amazon Prime Video, Australians are increasingly moving away from cable television and embracing on-demand content. This shift has led to the expansion of OTT services, which offer greater flexibility and customization for viewers.

  2. Rise of Subscription-Based Services: Subscription-based services (SVOD) have experienced rapid growth in Australia, with consumers opting for ad-free, on-demand content at their convenience. Platforms like Netflix, Apple TV+, and Disney+ continue to lead the market, with more Australians subscribing to multiple services to access a wider variety of content.

  3. Growth of E-sports and Online Gaming: The e-sports and online gaming sector is another rapidly expanding segment of the Australian media and entertainment market. With a growing base of avid gamers, Australia has seen a rise in e-sports competitions, gaming events, and streaming platforms like Twitch. The gaming market in Australia continues to grow, driven by the increasing popularity of mobile and console games.

  4. Immersive Technologies – AR and VR: The integration of augmented reality (AR) and virtual reality (VR) technologies into media and entertainment is set to transform the industry in Australia. These technologies are being used for interactive gaming, live events, entertainment experiences, and even marketing campaigns. The use of AR and VR provides immersive experiences, opening up new opportunities for content creators and consumers alike.

  5. Social Media’s Growing Role: Social media platforms like YouTube, Facebook, Instagram, and TikTok are increasingly becoming key players in the Australian media and entertainment ecosystem. These platforms not only enable content creators to reach vast audiences but also provide new ways for brands to engage with consumers. Influencer marketing, user-generated content, and live-streaming are key elements driving the growth of social media in the entertainment industry.

Australia Media and Entertainment Market Growth

The growth of the Australian media and entertainment market can be attributed to several key factors:

  1. Digital Transformation: As Australians increasingly adopt digital platforms for content consumption, the media and entertainment industry is seeing significant growth in online streaming, digital publishing, and interactive media. The widespread use of smartphones and tablets, combined with fast internet access, enables consumers to consume content at their convenience.

  2. Content Localization: With the global reach of digital platforms, there is a growing demand for locally produced content in Australia. Streaming services are increasingly investing in Australian original programming, including movies, TV shows, and documentaries, to cater to the unique tastes of the Australian audience. This localization of content is driving the growth of the market and encouraging more viewers to subscribe to local streaming platforms.

  3. Technological Advancements: The development of new technologies in the media and entertainment space, such as 5G, augmented reality (AR), and virtual reality (VR), is helping to drive growth. These technologies are providing consumers with enhanced experiences and giving content creators the tools to create more engaging and immersive content.

  4. Changes in Consumer Behavior: The way Australians consume media is evolving. Consumers are now more likely to engage with content via mobile devices and streaming platforms, allowing them to watch, listen, and interact with media anytime, anywhere. This shift in behavior has led to the growth of digital media channels, including social media, podcasting, and e-sports.

  5. Investment in New Content: The increasing investment in high-quality content, including films, television shows, and live sports broadcasting, is contributing to market growth. Global media companies are expanding their reach in Australia, while local companies are also investing in original Australian content.

Australia Media and Entertainment Market Segmentation

Breakup by Type

  • Print Media

  • Digital Media

  • Streaming Media

Australia Media and Entertainment Market Forecast

The Australian media and entertainment market is expected to grow at a compound annual growth rate (CAGR) of 4.60% between 2025 and 2034, reaching USD 59.42 Billion by 2034. The growth of digital platforms, along with the increasing adoption of subscription-based services and mobile content consumption, will continue to drive market expansion. Additionally, the rise of e-sports, gaming, and immersive technologies will contribute to the market’s future growth.

Factors influencing this forecast include:

  1. The Continued Shift to Digital Media: As more consumers cut the cord and move away from traditional media outlets, digital media consumption will continue to increase. Streaming platforms, social media, and mobile apps will capture a larger share of the market as content consumers shift towards online and on-demand viewing.

  2. Increased Investment in Local Content: The demand for locally produced content will continue to rise, as Australians seek content that reflects their unique culture and interests. Both local broadcasters and global streaming giants are expected to invest heavily in Australian original content.

  3. Growth of Interactive and Immersive Experiences: With the growing popularity of augmented reality, virtual reality, and other immersive technologies, the Australian market will witness the introduction of more interactive content experiences. This will contribute to the growth of gaming, sports broadcasting, and entertainment events.

  4. Expansion of E-sports: As the gaming and e-sports sector continues to gain momentum in Australia, more investment will be directed towards gaming events, tournaments, and platforms. This segment is expected to expand rapidly, helping drive overall market growth.

Competitive Landscape

The Australian media and entertainment market is highly competitive, with major global and local players vying for market share. Leading companies include:

News Pty Limited: A dominant player in the Australian media sector, News Pty Limited operates a range of news websites, television channels, and digital media platforms. Their offerings span print and digital news, television, and sports broadcasting.

Warner Bros. Entertainment Inc.: A major global media company, Warner Bros. Entertainment is a key player in Australia, providing a wide range of content, including movies, TV shows, and streaming services.

The Walt Disney Company: Disney has a significant presence in Australia through its Disney+ streaming service, television networks, and movie releases. The company continues to grow its footprint in the Australian media landscape.

FetchTV Pty Ltd.: FetchTV is a leading Australian provider of IPTV services, offering television, on-demand content, and streaming services to Australian households.

Nine Entertainment Co. Pty Limited: A leading Australian media company, Nine Entertainment is involved in television broadcasting, publishing, and digital media services. The company also owns a significant stake in streaming service Stan.

Others: Other key players include smaller digital media companies, independent content creators, and niche streaming platforms catering to specific audiences.

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