digital marketing

Michel September 26, 2025

certified digital marketer in dubai – By Muhammed Ak

When people hear “digital marketing,” they often think it’s just running ads or posting on Instagram.
But here’s the truth: in Kerala, digital marketing is a lot like fishing in backwaters—you can’t just throw your net anywhere and hope for the best. You need to know where the fish are, what they want, and how to catch them before someone else does.

I’ve seen businesses spend thousands on ads without getting a single loyal customer. Why? Because they missed the three golden rules of marketing in our market:

1. Don’t Sell Products. Sell Problems Solved.

People don’t buy a “service” or a “product”  they buy a solution to their pain.
When I help a café in Kochi, I’m not just selling “coffee.” I’m selling the feeling of meeting friends in a cozy spot with the perfect brew.
If your content doesn’t trigger emotion, your audience will scroll past you like you never existed.

2. Stop Chasing Trends. Build Your Own.

Sure, everyone is dancing on Reels right now. But trends come and go in days.
The brands I work with focus on signature contentsomething that becomes their style. Think of it like a spice blend unique to your kitchen. When people see it, they instantly know it’s you.

3. Use Data Like a Map, Not a Guess.

Many businesses run ads hoping for luck. I don’t work like that.
I treat analytics like a GPS it tells me where we are, where we need to go, and how to get there with the least fuel wasted.

Why This Matters for Kerala Businesses

Kerala’s market is unique—audiences here are sharp, loyal, and value-driven.
If you market like you’re in Mumbai or Delhi, you’ll miss the mark completely.
That’s why localized strategies are the secret weapon—right down to the language, color palette, and cultural references in your posts.for more visit https://akmuhammed.com/

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