A pharmacy in Nairobi focuses only on prescription medicines. Pharmacist busy with prescriptions. OTC section ignored. Shelves poorly stocked. Products dusty. No marketing. No promotion. Customers browsing shelves. Leaving empty-handed. Revenue limited to prescriptions. Staff bored. Inventory shrinking. Profit margin thin. Business struggling. Opportunity enormous. Revenue potential untapped. Another pharmacy same city. Recognizing OTC opportunity. […]
A pharmaceutical importer in Addis receives a shipment of antibiotics from India. The invoice shows 100,000 birr for the medicine. Customs calculates duties. Tariff rate is 25%. Duty becomes 25,000 birr. But wait. There’s additional surcharge. And healthcare tax. And processing fees. Total duties reach 35,000 birr. The medicine costs 35% more due to tariffs. […]